{"id":24914,"date":"2024-10-11T16:29:51","date_gmt":"2024-10-11T14:29:51","guid":{"rendered":"https:\/\/www.truedesign.it\/stories\/10-extraordinary-years\/"},"modified":"2024-10-15T15:14:19","modified_gmt":"2024-10-15T13:14:19","slug":"10-extraordinary-years","status":"publish","type":"story","link":"https:\/\/staging.truedesign.we-dev.it\/en\/stories\/10-extraordinary-years\/","title":{"rendered":"10 Extraordinary Years"},"content":{"rendered":"\n<div class=\"hero min-h-screen text-white relative px-4 lg:px-24 py-16 lg:py-40 flex flex-col gap-y-2 lg:gap-y-4 text-center justify-center items-center \">\n    <div class=\"hidden md:block left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-300x178.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-768x456.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-1024x608.jpg 1024w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-1536x912.jpg 1400w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-2048x1216.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"_DSC6641\"\/>\n                        <\/div>\n    <div class=\"block md:hidden left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-300x178.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-768x456.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-1024x608.jpg 1024w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-1536x912.jpg 1400w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-2048x1216.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"_DSC6641\"\/>\n                        <\/div>\n    <div class=\"relative z-10 hero__title-wrapper leading-tight\">\n        <h1 class=\"hero__title title text-3xl lg:text-5xl font-semibold\"> <p>10 Extraordinary Years<\/p>\n <\/h1>\n    <\/div>\n            <\/div>\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-xl\">\n                    <div class=\"my-10 mx-10 \">\n                \n<div class=\"title text-lg lg:text-[32px] font-semibold text-center animation-fade-in-up \">\n    <div> 10 Years of Art Direction <\/div>\n<\/div>\n            <\/div>\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p style=\"font-weight: 400;\">Not a final target, but a milestone to celebrate at a friend&#8217;s house, among friends.<\/p>\n<p style=\"font-weight: 400;\">In cc-tapis headquarters, designed with True furniture by Aldo Parisotto of Parisotto + Formenton Architetti, took place the party for the brand&#8217;s first ten years of art direction.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"carousel swiper lg:px-16 overflow-hidden   --wide\" data-zoom-animation=\"\" data-loop=\"\" data-space-between=\"0\" data-slides-per-view=\"1\" data-slide-effect=\"normal_slide\">\n    <div class=\"carousel-wrapper swiper-wrapper\">\n                                    <div class=\"carousel-slide swiper-slide\">\n                                            <img class=\"w-full aspect-video\" srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/Untitled-1-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/Untitled-1-300x157.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/Untitled-1-768x401.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/Untitled-1-1024x535.jpg 1024w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/Untitled-1-1536x802.jpg 1400w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/Untitled-1-2048x1070.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-1\" \/>\n                                    <\/div>\n                        <\/div>\n    <div class=\"carousel-pagination swiper-pagination text-black md:text-white text-sm\"><\/div>\n\n    <div class=\"carousel-button-prev relative swiper-button-prev h-12 w-12 md:h-16 md:w-16 hidden md:flex justify-center items-center text-white overflow-hidden\">\n        <svg width=\"30\" height=\"31\" viewBox=\"0 0 30 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g opacity=\"0.8\" clip-path=\"url(#clip0_551_6364)\">\n<path d=\"M23.75 15.0083H6.25\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<path d=\"M15 23.7583L6.25 15.0083L15 6.2583\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_551_6364\">\n<rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(0 0.00830078)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n    <\/div>\n    <div class=\"carousel-button-next relative swiper-button-next h-12 w-12 md:h-16 md:w-16 hidden md:flex justify-center items-center text-white overflow-hidden\">\n        <svg width=\"30\" height=\"31\" viewBox=\"0 0 30 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g opacity=\"0.8\" clip-path=\"url(#clip0_551_6359)\">\n<path d=\"M6.25 15.0083H23.75\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<path d=\"M15 6.2583L23.75 15.0083L15 23.7583\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_551_6359\">\n<rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(0 0.00830078)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n    <\/div>\n<\/div>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 \">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div>  <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>A collaboration that has helped define True&#8217;s identity, leading it to become a reference brand in the office, contract, hospitality and home sectors. Since 2014, through a path of shared growth, Parisotto has worked closely with the company&#8217;s team to develop furnishing solutions suited to new lifestyles, successful collections in constant balance between design, functionality and innovation.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 \">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_DESIGN_Milano_05_2021_22-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_DESIGN_Milano_05_2021_22-300x300.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_DESIGN_Milano_05_2021_22.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_DESIGN_Milano_05_2021_22.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-xl\">\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p>A ten-year partnership that has marked the company&#8217;s international growth, the development of iconic products and the expansion of references for major brands worldwide.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<section class=\"image flex align-center justify-center relative animation-fade-in-up   --boxed\" data-zoom-animation=\"\">\n    <div class=\"image__container overflow-hidden relative w-screen max-w-screen-huge mx-auto\">\n                    <img class=\"hidden lg:block w-full object-contain\" srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-300x200.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-768x512.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-1024x683.jpg 1024w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-1536x1024.jpg 1400w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-2048x1366.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_0993\"  \/>\n                            <img class=\"lg:hidden w-full object-contain\" srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-300x200.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-768x512.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-1024x683.jpg 1024w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-1536x1024.jpg 1400w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-2048x1366.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_0993\"  \/>\n            <\/div>\n<\/section>\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-xl\">\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p>Since the start, under the wing of the art director, collaborations have been set up with Italian and foreign designers, young beginners and well-known designers who have created products and collections which helped to consolidate True&#8217;s position in the global market. Among others: 967arch, Baldanzi &#038; Novelli, Claesson Koivisto Rune, Debora Mansur, Defne Koz and Marco Susani, E-ggs, Favaretto &#038; Partners, Leonardo Rossato, Luciano Dell&#8217;Orefice, Norm Architects, Orlandini Design.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 order-2\">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div>  <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>The ability to grasp trends and interpret them in a contemporary key has been a constant in the collaboration between the CEO and the company. \u2018In a mature market like the furniture field, we should always continue to innovate through design and quality, surrounded by the beauty of nature and the environment that has always inspired us,\u2019 concludes Aldo Parisotto. <\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 order-1\">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/IMG_7250-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/IMG_7250-300x300.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/IMG_7250.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/IMG_7250.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"banner-newsletter relative text-center py-32 md:py-32 lg:py-40 px-8 lg:px-16\">\n            <a class=\"h-full w-full\" href=\"https:\/\/staging.truedesign.we-dev.it\/it\/newsletter\/\">\n            <div class=\"text-2xl font-semibold text-center animation-fade-in-up\">\n                Iscriviti alla nostra newsletter            <\/div>\n            <div class=\"mt-4 text-center animation-fade-in-up\">\n                Otterrai in esclusiva il nostro studio sul CMF (color, material, finishing)            <\/div>\n        <\/a>\n    <\/div>\n","protected":false},"featured_media":24849,"template":"","story_typology":[184],"class_list":["post-24914","story","type-story","status-publish","has-post-thumbnail","hentry","story_typology-events"],"acf":{"preview_image":24849,"short_description":"Discover True's first ten years of art direction under the innovative and concrete guidance of Aldo Parisotto by reading 10 Extraordinary Years."},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - 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