{"id":24847,"date":"2024-10-11T16:29:51","date_gmt":"2024-10-11T14:29:51","guid":{"rendered":"https:\/\/www.truedesign.it\/?post_type=story&#038;p=24847"},"modified":"2024-10-11T16:36:34","modified_gmt":"2024-10-11T14:36:34","slug":"10-extraordinary-years","status":"publish","type":"story","link":"https:\/\/staging.truedesign.we-dev.it\/it\/stories\/10-extraordinary-years\/","title":{"rendered":"10 Extraordinary Years"},"content":{"rendered":"\n<div class=\"hero min-h-screen text-white relative px-4 lg:px-24 py-16 lg:py-40 flex flex-col gap-y-2 lg:gap-y-4 text-center justify-center items-center \">\n    <div class=\"hidden md:block left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-300x178.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-768x456.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-1024x608.jpg 1024w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-1536x912.jpg 1400w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-2048x1216.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"_DSC6641\"\/>\n                        <\/div>\n    <div class=\"block md:hidden left-0 top-0 absolute h-full w-full overflow-hidden \">\n                                    <img srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-300x178.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-768x456.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-1024x608.jpg 1024w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-1536x912.jpg 1400w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/DSC6641-2048x1216.jpg 2048w\" class=\"object-cover h-full w-full\" loading=\"lazy\" alt=\"_DSC6641\"\/>\n                        <\/div>\n    <div class=\"relative z-10 hero__title-wrapper leading-tight\">\n        <h1 class=\"hero__title title text-3xl lg:text-5xl font-semibold\"> <p>10 Extraordinary Years<\/p>\n <\/h1>\n    <\/div>\n            <\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-xl\">\n                    <div class=\"my-10 mx-10 \">\n                \n<div class=\"title text-lg lg:text-[32px] font-semibold text-center animation-fade-in-up \">\n    <div> 10 anni di Art Direction <\/div>\n<\/div>\n            <\/div>\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p style=\"font-weight: 400;\">Non un traguardo, ma una tappa da festeggiare a casa di amici, tra amici.<\/p>\n<p style=\"font-weight: 400;\">Nell\u2019headquarters di cc-tapis, progettato con arredi True da Aldo Parisotto di Parisotto + Formenton Architetti, si \u00e8 svolto il party per i primi dieci anni di art direction del brand.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"carousel swiper lg:px-16 overflow-hidden   --wide\" data-zoom-animation=\"\" data-loop=\"\" data-space-between=\"0\" data-slides-per-view=\"1\" data-slide-effect=\"normal_slide\">\n    <div class=\"carousel-wrapper swiper-wrapper\">\n                                    <div class=\"carousel-slide swiper-slide\">\n                                            <img class=\"w-full aspect-video\" srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/Untitled-1-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/Untitled-1-300x157.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/Untitled-1-768x401.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/Untitled-1-1024x535.jpg 1024w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/Untitled-1-1536x802.jpg 1400w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/Untitled-1-2048x1070.jpg 2048w\" loading=\"lazy\" alt=\"Untitled-1\" \/>\n                                    <\/div>\n                        <\/div>\n    <div class=\"carousel-pagination swiper-pagination text-black md:text-white text-sm\"><\/div>\n\n    <div class=\"carousel-button-prev relative swiper-button-prev h-12 w-12 md:h-16 md:w-16 hidden md:flex justify-center items-center text-white overflow-hidden\">\n        <svg width=\"30\" height=\"31\" viewBox=\"0 0 30 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g opacity=\"0.8\" clip-path=\"url(#clip0_551_6364)\">\n<path d=\"M23.75 15.0083H6.25\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<path d=\"M15 23.7583L6.25 15.0083L15 6.2583\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_551_6364\">\n<rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(0 0.00830078)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n    <\/div>\n    <div class=\"carousel-button-next relative swiper-button-next h-12 w-12 md:h-16 md:w-16 hidden md:flex justify-center items-center text-white overflow-hidden\">\n        <svg width=\"30\" height=\"31\" viewBox=\"0 0 30 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g opacity=\"0.8\" clip-path=\"url(#clip0_551_6359)\">\n<path d=\"M6.25 15.0083H23.75\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<path d=\"M15 6.2583L23.75 15.0083L15 23.7583\" stroke=\"currentColor\" stroke-width=\"1.25\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_551_6359\">\n<rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(0 0.00830078)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 \">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div>  <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>Una collaborazione che ha contribuito a definire l\u2019identit\u00e0 di True facendolo diventare un brand di riferimento nel settore ufficio, contract, hospitality e home. Dal 2014, attraverso un percorso di crescita condivisa, Parisotto ha lavorato a stretto contatto con il team dell\u2019azienda per sviluppare soluzioni d\u2019arredo adatte ai nuovi stili di vita, e collezioni di successo in equilibrio costante tra design, funzionalit\u00e0 e innovazione.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 \">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_DESIGN_Milano_05_2021_22-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_DESIGN_Milano_05_2021_22-300x300.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_DESIGN_Milano_05_2021_22.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_DESIGN_Milano_05_2021_22.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-xl\">\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p>Una partnership decennale che ha segnato la crescita internazionale dell\u2019azienda, allo sviluppo di prodotti iconici e all\u2019ampliamento delle referenze per importanti brand in tutto il mondo.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n\n\n<section class=\"image flex align-center justify-center relative animation-fade-in-up   --boxed\" data-zoom-animation=\"\">\n    <div class=\"image__container overflow-hidden relative w-screen max-w-screen-huge mx-auto\">\n                    <img class=\"hidden lg:block w-full object-contain\" srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-300x200.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-768x512.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-1024x683.jpg 1024w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-1536x1024.jpg 1400w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-2048x1366.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_0993\"  \/>\n                            <img class=\"lg:hidden w-full object-contain\" srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-300x200.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-768x512.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-1024x683.jpg 1024w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-1536x1024.jpg 1400w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/TRUE_0993-1-2048x1366.jpg 2048w\" loading=\"lazy\" alt=\"TRUE_0993\"  \/>\n            <\/div>\n<\/section>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"banner-text relative flex items-center h-full \">\n    <div class=\"block lg:w-3\/4 xl:w-2\/3 lg:mx-auto text-center max-w-screen-xl\">\n        \n        <div class=\"my-10 mx-10\">\n            \n<div class=\"text text-base text-center font-normal animation-fade-in-up \">\n    <div><p>Sotto l\u2019ala dell\u2019art director sin dall\u2019inizio, sono state avviate collaborazioni con designer italiani e stranieri, giovani esordienti e affermati progettisti che hanno dato vita a prodotti e collezioni che hanno contribuito a consolidare la posizione di True nel mercato globale, tra gli altri: 967arch, Baldanzi &amp; Novelli, Claesson Koivisto Rune, Debora Mansur, Defne Koz e Marco Susani, E-ggs, Favaretto &amp; Partners, Leonardo Rossato, Luciano Dell\u2019Orefice, Norm Architects, Orlandini Design.<\/p>\n<\/div>\n<\/div>\n        <\/div>\n\n            <\/div>\n<\/div>\n\n\n\n<div class=\"text-media relative lg:flex lg:items-center max-w-screen-xl mx-auto justify-center gap-12 lg:gap-16 px-5 lg:px-20 \">\n    <div class=\"max-w-100 mx-auto lg:mx-0 order-2\">\n        <div>\n            <div class=\"mb-4 leading-10\">\n                <div class=\"title text-[22px] lg:text-[30px] font-semibold text-left animation-fade-in-up \">\n                    <div>  <\/div>\n                <\/div>\n            <\/div>\n            <div class=\"mr-4 lg:mr-0 my-4 lg:my-8 leading-7\">\n                \n<div class=\"text text-base text-left font-light animation-fade-in-up \">\n    <div><p>La capacit\u00e0 di cogliere le tendenze e di interpretarle in chiave contemporanea \u00e8 stata una costante della collaborazione tra l\u2019AD e l\u2019azienda. \u201cIn un mercato maturo come quello dell&#8217;arredo, \u00e8 essenziale non fermarsi mai, e continuare a innovare attraverso il design e la qualit\u00e0, circondati dalla bellezza della natura e dell\u2019ambiente che ci ha sempre ispirati.\u201d conclude Aldo Parisotto.<\/p>\n<\/div>\n<\/div>\n            <\/div>\n                    <\/div>\n    <\/div>\n    <div class=\"my-12 order-1\">\n                                    <img class=\"w-[430px] lg:ml-auto aspect-square animation-fade-in-up mx-auto lg:mx-0 object-contain\" srcset=\"https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/IMG_7250-150x150.jpg 150w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/IMG_7250-300x300.jpg 300w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/IMG_7250.jpg 768w , https:\/\/staging.truedesign.we-dev.it\/app\/uploads\/2024\/10\/IMG_7250.jpg 1024w\" loading=\"lazy\" alt=\"\" \/>\n                        <\/div>\n<\/div>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"banner-newsletter relative text-center py-32 md:py-32 lg:py-40 px-8 lg:px-16\">\n            <a class=\"h-full w-full\" href=\"https:\/\/staging.truedesign.we-dev.it\/it\/newsletter\/\">\n            <div class=\"text-2xl font-semibold text-center animation-fade-in-up\">\n                Iscriviti alla nostra newsletter            <\/div>\n            <div class=\"mt-4 text-center animation-fade-in-up\">\n                Otterrai in esclusiva il nostro studio sul CMF (color, material, finishing)            <\/div>\n        <\/a>\n    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